WHY THE WEB CAN BE CRUEL

You've spent months designing a great web site only to have visitors spend mere seconds before deciding to move on to something else.

Grab their attention fast or suffer in lonely silence.

It's a fact that most visitors only scan your site at first. In order of importance, here's what there looking for:

• Pictures (they better be good)
• Picture captions (they better be interesting)
• Headlines (they better be intriguing)
• And finally, body text

If they actually read the site, you're really doing something right.

Face it, your visitors want to know what's in it for them: they really don't care much about you. So make sure you understand what they are searching for and deliver the goods.

THE POWER OF KILLER CONTENT

Web sites are kind of like publishing. Content is king and no amount of visual brilliance can save bad content. Great content informs and educates. Visitors are looking for authoritative and useful information. Write interesting articles and keep your content fresh.

OK, SO WE HAVE AN OPINION

All of which is to say that at KZTEK we have firm views about what makes a web site work and others fail. We believe whoever designs your site should be prepared to articulate the principles which guide their design.

Ask a lot of questions before deciding.

Be sure to check out our web samples page. We show sites we've designed but also explain the principles guiding our design. We hope it's informative.

At KZTEK we offer a complete custom web site package deal which includes a free video to use on your home page.

Doesn't your business deserves a web site that reflects who you are and the great products and services you offer your customers?